The story of Elsie the seaweed picker and her extraordinary find on the beach one morning, while she was collecting treasures that had washed up after a storm. The most precious treasure Elsie had ever seen.
Behind the Story:
Kez too her inspiration for Sea Pea after visiting a remote beach called Ahipara on the far northern tip of New Zealand’s North Island.
Where a small Maori community living in tiny, ramshackle huts on the shore, spend their days collecting agar seaweed off the rocks and selling it for up to $2.50 a kg.
The seaweed from Ahipara, it is sent to a processing factory in Gisborne where it is used as a culture for growing pine seedlings.
Credit to the article from the NZ Herald: